Convenient and Healthy: The Demand for On-the-Go Snacks in 2024

In today’s fast-paced world, convenience is king. As consumers juggle work, family, and personal commitments, they’re looking for snacks that fit seamlessly into their on-the-go lifestyles. This need for convenience doesn’t mean sacrificing health—modern consumers want snacks that are both easy to carry and good for their bodies. Here’s why on-the-go snacking is one of the hottest trends in 2024.

The Modern Snacker: Always On the Move

Research shows that 15% of consumers in the US and Canada snack while traveling or during outdoor activities​. For younger generations like Gen Z and Millennials, the numbers are even higher, with many snacking multiple times a day, especially when they’re away from home. This shift in behavior has increased the demand for portable, easy-to-eat snacks that don’t require preparation or refrigeration.

According to Glanbia Nutritionals, 34% of consumers globally reported increasing their consumption of healthy snacks in the past year​. The trend points to a desire for snacks that can be quickly consumed between meetings, while commuting, or as a quick pick-me-up during a busy day.

Healthy Doesn’t Have to Be Hard

Convenience snacks are evolving from the days of vending machine candy bars. Today’s consumers expect more from their quick bites, like clean ingredients and balanced nutrition. A report by Hela Spice notes that 51% of consumers look for snacks that are not only convenient but also feature simple, natural ingredients​. This includes options like nut and seed packs, energy bites, protein-rich snack bars, and even plant-based mini meals.

 Brands that offer portion-controlled packaging are also seeing success. These “grab-and-go” formats ensure that consumers get the right amount of nutrients without the worry of overeating, making them a popular choice for those managing their calorie intake.

Why Convenience Matters More Than Ever

The need for convenient snacking isn’t just about time-saving; it’s about providing solutions for modern lifestyles. A survey from Innova Market Insights found that 52% of consumers believe that snacks improve their emotional well-being, making those little bites an important part of daily routines​. With so many turning to snacks for a quick mood boost or an energy lift, the demand for easy-to-access options has never been higher.

 As consumers continue to prioritize both their health and their schedules, the trend toward portable, nutritious snacks shows no signs of slowing down. Brands that can deliver healthy snacks in convenient formats are perfectly positioned to satisfy these cravings and keep up with the modern snacker.